The essence of a digitally transformed business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. To do so, business leaders and experts of tomorrow/students of today must acquire advanced competencies of electronic business, setting up an e-business strategy, business models needed for transformation and building e-business. The course addresses issues concerning the design of a digital transformation strategy in the company, customer relationship management, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services, and the role of governmental e-services.
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