The event was held from April 5 to 7 at the Lima Convention Center. 250 exporters and around 700 international buyers attended the business roundtable – 350 of them directly financed by PromPeru –, from America (260), Europe (70) and Asia (14). In addition, more than 500 national buyers who will seek to do business during the three days of fair gathered in the event.
Our students were an important part of the event. They facilitated negotiations between exporters from different regions of Peru and importers from countries such as South Korea, the United Kingdom, the Czech Republic, and the Netherlands, among others.
This opportunity allowed students to apply their knowledge related to trade negotiations, cross cultural & international management, and global markets management, among other skills. All this in order to support Peruvian exporters in the management and development of international contacts so as to send and manage future quotations and start commercial relations that imply a greater commitment to the markets.
Abraham Tiger, a student of the International Business Program, was in contact with buyers from the Netherlands: "I had the opportunity to witness firsthand how negotiations with raw material suppliers are carried out. Not only was I able to observe, but I participated in the negotiation, helping the foreign buyer and the Peruvian supplier.
This type of experience is complemented by the Global Manager Assistant Program, which was developed for the first time last year with the participation of International Business students in the Sial International Fair - France. This year the students will participate in ANUGA - Germany.