facultades y seminarios

What product aspects are important for consumers? What is the optimal price for a product? How can I segment and profile consumers? Which consumers should I target with promotions? How much should I spend to acquire a consumer? How much are my customer’s worth? This seminar focuses on the most frequently used and practical market assessment approaches to making marketing mix decisions and finding answers to these questions.

Arjen Van Lin, PhD

Tilburg University

• PhD in Marketing, CentER, Tilburg University, the Netherlands
• MPhil in Marketing, CentER, Tilburg University, the Netherlands
• MSc in Marketing Analytics, Tilburg University, the Netherlands
• MSc in Marketing Management, Tilburg University, the Netherlands

Datos del seminario

Dictado en inglés

lunes 05 a miércoles 07 (02:30 p.m. - 08:30 p.m.)
jueves 08 a viernes 09 (02:30 p.m. - 09:30 p.m.)

Créditos: 2

Lugar: (por confirmar)

Prerrequisitos: (80)créditos académicos aprobados e Investigación de Mercados.